How to measure brand relationship quality?

How do we measure quality?

How to Measure Relationships - Merging Alignment and Outsourcing Research towards a Unified Relationship Quality Construct

The literature has shown that relationship management between and within different entities is crucial in manifold contexts. The prominent IS research strands of IT business alignment and outsourcing relationships tackle this topic from different perspectives. We argue that there are strong overlaps of these concepts and claim for a consolidation of both research strands. We match both research...

The Damage of Consumer Brand Sabotage: How It Affects Other Consumers Depending on Their Brand-Relationship

Only recently, research has identified and conceptualized the new phenomenon of consumer brand sabotage where consumers have the dominant motive to harm a brand. Despite its high damage potential, the process by which CBS affects other consumers and damages the brand has not yet been examined. Furthermore, prior research has found a buffering and love-becomes-hate effect of consumer-brand relat...

How to measure reliability and quality of IP multicast services?

IP multicast is the most often used technique to transport multimedia data over the internet. Due to the low resource requirements when transmitting one multimedia stream to more than just one client, it is deployed in most backbone networks as well as in most campus networks. Typical services are video broadcasts or video conferences. IP multicast like IP does not support to transport realtime...

How to Measure the Quality of Credit Scoring Models

Credit scoring models are widely used to predict the probability of client default. To measure the quality of such scoring models it is possible to use quantitative indices such as the Gini index, Kolmogorov-Smirnov statistics (KS), Lift, the Mahalanobis distance, and information statistics. This paper reviews and illustrates the use of these indices in practice.